Strategy, Research and Planning
To make your advertising investment innovative, effective, efficient and accountable, we:
 |
Immerse ourselves in your business to fully understand your challenges and business objectives. |
|
Agree upon clear, obtainable, measurable advertising objectives. |
|
Conduct research with actionable results - or use existing research - to determine the best ways to meet those objectives. |
|
Identify the strategic implications for each element of the advertising plan to leverage the explosion of new consumer connection opportunities. |
|
Develop integrated plans that incorporate the most effective means of connecting with your best prospects. |
|
Prioritize and do a good job in the primary channels first, before adding elements to the plan. |
|
Include both “traditional” and “non-traditional” elements, and promotional and positioning elements, to stretch the investment even further. |
1- Media Planning and consulting
Our main purpose is concentrated on delivering exceptional returns on media investments to encounter between our client's business and goals.
2- Media Solutions
We create effective communication-consultation & solutions allowing our clients' businesses to succeed
3- Media buying units
We come up with the most preferable media agreements for your business and identify areas for improvement media
- Newspapers :
A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. Recent developments are posing major challenges to the business model of many newspapers. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of most newspapers' income, is shifting from print to online, resulting in a general decline in newspaper profits. This has led to some predictions that newspapers role in society will shrink or even disappear, although historically, new media technologies such as radio and television never supplanted print media.
- Magazines :
A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both.
Magazine publication schedules can vary wildly. Typically, magazines which focus primarily on current events, such as Newsweek or Entertainment Weekly, are published weekly or biweekly. Magazines with a focus on specific interests, such as Life Positive and Cat Fancy, may be published less frequently, such as monthly, bimonthly or quarterly. The magazine will usually have a date on the cover which often times is later than the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover.
- Radio Station :
A radio station is an audio (sound) broadcasting service, traditionally broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to an antenna and a thus to a receiving device. Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both.
The earliest radio stations were simply radio telegraph systems and did not carry audio.
- Commercial broadcasting :
is the practice of broadcasting for profit. This is normally achieved by interrupting normal programming to air advertisements, also commonly called "commercials" in this context.
Advertisers pay a certain amount of money to air their commercials, usually based upon the popularity or ratings of a station or network. This effectively makes commercial broadcasters more answerable to advertisers than the public.
- T.V stations :
Television was developed by the combined efforts of several inventors. The final device, the television (or TV set), relies on the human eye to integrate the result into a coherent image.
Getting TV programming shown to the public can happen in many different ways. After production the next step is to market and deliver the product to whatever markets are open to using it. Most commercials are produced by an outside advertising agency and airtime is purchased from a Media Agency or direct from the TV channel or network. Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television advertisements upon the viewing public has been so successful and so pervasive that it is considered impossible.
- Mobile (SMS) :
is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging
Click here for more information .
4- Media Monitoring
With media monitoring MAG provides clients with documentations, analysis, or copies of media content of interest to the clients
|
Photo shooting (Outdoor media) |
|
Press |
|
Radio Stations |
|
TV Stations |
|
Mobile (SMS) |
|
Internet |
|
