Advertising:

Is paid and/or sometimes free communication through a medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet, and billboards. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and in-store PA systems. Advertisements are usually placed anywhere an audience can easily and/or frequently access visuals and/or audio, especially on clothing.
Advertising clients are predominantly, but not exclusively, for-profit corporations seeking to increase demand for their products or services. Some organizations that frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public include: political parties, interest groups, religion-supporting organizations, and militaries looking for new recruits. Additionally, some non-profit organizations are not typical advertising clients and rely upon free channels, such as public service announcements.

Outdoor Media

Kawalyss, Concord, Al Aalamiah, Al Mustaqbal, Trinet, Lamha, Spark, Taif, Jumbo, Promedia

Kawalyss:

The 3 x 4 m. billboards company, It exists on highways and in the main cities (Damascus, Aleppo, and Homs and Lattakia ).
It has been proven globally that the highways’ billboards are the most important advertising vehicle. As they appear suddenly in front of the driver that cannot ignore. This proves the efficiency of this media, specially that Syrian geographic nature. It Does not veil the viewing of the billboards even from long distance.
The combination between highway and in-city billboards gives medium an edge when people can see them in both. This will secure a national coverage.

Concord:

Concord (3 x 6 m. billboards) spread in the main cities in Syria ( Damascus, Aleppo, Homs, Hama, Lattakia and Tartous) and offer the full benefit of colors, since printing the Flex posters rests within Concord Co., thus high quality can be assured.
The locations were studied very carefully, by the Network System, to have a complete coverage for the whole areas of the city with a high level of effectiveness.
The big size of this medium makes more people see it and scope to include more information and better creative work as well as ads themselves, have greater impact as day-night visibility is available through the back lit which makes it very clear and attractive.
A new gigantic size (12 x 3), the first and unique in Syria, can’t be comparable with other ad billboards; the available space of 36 m2 allow to release any kind of advertisement no matter how big and full of information. It is available now in Damascus only.

Needed for printing: Silk screen: Negative + Positive for Chromaline
Laser print:: CD (IBM Or MAC)
Resolution: 300 DPI
Printing size: 30 x 60 cm. for the size 3x 6 m.
120 x 30cm. For the size 12 x 3 m.
Advertising period: 2 weeks
Validity of the poster: 5 years
- 3 x 6 m and 3 x 13 m fixed backlit panels made of Flex material.
- Coverage Area: Damascus, Aleppo, Homs, Hamah, Lattakia, Tartous, Daraa, Al Sweda.

Al Aalamiah:

Al Alamia is one of the specialized activity in the Prism field, as it has qualitative style through scientific & economical study that invests the developed technical vehicles to reach the real goal that is needed to the brand exposure.
The 3 x 4 m. size provides a distant visual for cars and pedestrians in the same clarity and reasonable time.
The locations have been chosen after scientific study for the importance of these locations and their effects on the spectators to have the maximum impact.
The billboards supplied with sufficient lighting that insures the night viewing.
Billboards division to more than 1 advertisement, as its rotating appearance with the two other ads, increases the effectiveness by the contrast between the ads. On the other hand the prism movement tempt the spectator to follow up the 3 ads and his/her desire of watching the catchy ad many times.

Technical Info:

Needed for printing: Optical or CD
Resolution: 300 DPI
Printing size: 30 x 40 cm.
Advertising Period: One month at least– 3 x 4 m Billboards (Fixed and Prisma), illuminated by projectors.
– Coverage Area: Damascus, Aleppo, Homs, Hamah, Lattakia, Tartous.
Promedia:
- 3 x 4 m and 3 x 6 m billboards (Fixed), illuminated by projectors.
- More than 300 panels distributed in all Syria.
- Coverage Area: Syria’s major cities, main highways, Airport Road, And Inside Airport.

Al Mustaqbal:

– The Muppies & Ropas (180 x 120 cm. Billboards) spread in all main cities in Syria. The locations were studied very carefully, by the network system, to have a complete coverage for the whole areas of the city.
– The number of billboards in the network varies between big cities and small cities as the network in Damascus, Aleppo, Homs & Lattakia contains 100 billboards. The other Northern and costal cities’ network contains only 50 & 25 billboards.
– This vehicle is the most influential media on the spectators where its high frequency provided together with the suitable size and the day-night visibility, makes it very efficient.

– Technical Info:

– Needed for printing: Silk screen Negative : + Positive for Chromaline
– Laser Print: Optical + Dye sublimation
– Resolution: 300 DPI
– Advertising Period: 2 weeks – 180 x 120 cm illuminated billboards (MUPI) with two faces
– 180 x 120 cm Backlit two panels on the bus stop stations (ROPA)
– 14,63 x 4,6 m illuminated Unipoles with two faces
– Coverage Area: Major Roads and Highways all over Syria

Trinet:

A new Media activity starts on the mid of 2001 with its gigantic size 15 x 5 and its distinguished locations inside Damascus city.
Trinet has 9 locations with two panel types:
- Prism (Three faces)
- Flex posters back lit.

Technical Info:

Needed for printing: Optical or CD
Printing size: 14.9 m x 4.6 m.

Advertising Period:
One month at least– The largest Advertising space: 14,9 m x 4,6 m
– Best locations in the cities with the highest reach
– Digital printing with high technology
– The ability to move layouts from one location to another free of charge
– The ability to store your visuals for one year with a quality guarantee
– The ability to reuse the same visual after one year free of charge

Lamha:

– On the road advertising using moving vehicles

Taif:

New road signs company. Size 100 cm. x 60 cm. Exists in Damascus city, and will be expanded to the other cities in Syria in the near future.
This media has the system of network, which contains 100 faces, with a total of 10 networks in DamascusSpark:
– On the road advertising using moving vehicles

Spark:

On the road advertising using moving vehicles

Electro Media:

Electronic film panel with Two important locations in Damascus city.• The minimum duration for the prepared film or the ad is 5 seconds and the maximum is 60 seconds.
• The minimum duration for presenting the film or the ad is 50/day and the max. is 500/day.
• The minimum duration for the campaign is 15 days and the max. is One year.
• The screen starts to present ads’ films at 7:00 AM till 2:00 at midnight.

Radio Stations

All the below mentioned radio stations are described as entertainment Arabic stations that broadcast Arabic music 24 hours a day and 7 days a week. They include also interactive and entertainment programs, live transmissions if requested, and present stars news and social issues. The radio audience for these radio stations are Syrian citizens from all sectors and social classes aged from 15 years and above.
- Radio Rotana (105 &103.3FM) Coverage area: Damascus, Dara'a, Aleppo, Homs, Hamah, Lattakia, Tartous.
One of the best regional stations which has a considerable listener-ship in Syria.
It transmits a lot of interesting programs which different types of human beings
take care of such like Economic, sports and entertainment, and songs.

- Sawt Al Chabab (88.7FM) Coverage area: All Syria
- Radio Arabesque (102.3 FM)
- Coverage area: All Syria
- Radio Al Madina (101.5 &100.5 FM)
- Coverage area: All Syria
- Radio Al Arabia (89.4 FM) Coverage area: All Syria

Recently, it begins to transmit its various programs that related in the first degree to entertainment and modern songs. Syria Al Ghad (97.1 FM) Coverage area: All Syria
One of the best regional stations, which has a considerable listener-ship in Syria.
Al Arabia transmits a lot of interesting programs which different types of listener take care of, like sports, entertainment and songs. Radio Farah FM (97.3 FM) Coverage area: All Syria
- Radio Melody FM: It starts to transmit its programs in 2006 on 97.9 coverage Syria.
It reaches to the following areas:
Damascus, Damascus Rural, Aleppo and its rural, Homs, Hama, Lattakia, Tartous, Edleb, Daraa, Sweda.

TV Stations

Syrian TV has 3 channels, which are all governmental, as no private TV stations are permitted.
¦ Commercials for Alcohol, pharmaceutical and cigarettes are banned
¦Films & commercials should be approved prior to screening by AAO censorship department.
Technical Data
¦Material required: Beta SP + VHS copy
¦Booking deadline: 5 days in advance.
¦Cancellation deadline: 48 hours in advance.

1. Local Products:

- Trade registration, or tourism registration for restaurants & hotels.
- Industrial registration
- Trade mark
- Authorization for the TVC producer and media handler from the client

2. Imported Products:

- Trade registration
- Import license
- Letter from the mother agency confirming its responsibility of handling payment

Channel One:
Local Arabic speaking TV station that covers all Syrian territories.
Transmits in Arabic, opening 15:00 – close down: 00:30 AM

Programs :

It varies between social, political, educational, children programs and Arabic serials. Peak Time: From 21:15 to 22:00 for the Arabic serial after the 20:30 news.
Coverage: All Syrian territories, in addition to some neighboring countries such as Lebanon and Jordan.

Channel Two:

- Local Bilingual TV station that transmits programs in Arabic and English. It covers all Syrian territories.
Transmits in Arabic, English and French, opening 18:00 – close down: 00:30 AM

Programs:
This channel is dedicated to foreign series, programs, and reports, either translated into Arabic or with an Arabic voiceover. Also there are few Arabic programs and series. Educated people and foreigners basically watch it.

Peak Time: From 22:45 to 23:30 – after the English news.
Coverage: Covers all Syrian national territories Satellite Channel:

- Syrian TV station that broadcasts through satellite on an international base.
Transmits in Arabic, opening at 08:00 AM – Close down: 02:00 Am
Peak Time Viewer in Syria: From 10:30 AM – 12:00 PM

Press

Newspapers in Damascus:

Al Ba’ath, Al Thawra, Tishreen ( Daily newspapers published in Arabic)
Baladna, Al Watan.
Official Bulletin,Syria Times (Daily newspapers published in English)Dailies:
C There are three main Arabic dailies, which are all governmental (Tishreen, Baath, Thawra), followed by Al Jamahir & Al Fidda’ ( In Allepo), Al Oroubah (In Homs) and Al Wehdah (In Lattakia). There is one English newspaper, which is Syrian Times with a very low circulation and readership.Weeklies – GovernmentalAL ITTIHAD AL RIADI – Governmental
Sport newspaper, issues on Saturday and a supportive issue on Tuesdays.
It is well perceived by Sport lovers especially for the local sports events.
AL MAWKEF AL RIADI – Governmental
Sport newspaper, issues on Saturdays but its reader-ship is lower than Al Ittihad
Daily - Private - Baladna
Baladna daily newspaper enriching its all-embracing media channels with a 7 days a- week private bubbly publication.
Its fresh editorial spirit new blood to the already existing Syrian reads promising an uplifting broad content put together by a team of young enthusiastic journalists eager to alter conventional journalism and gain readers' reliance by meeting their high expectations.
This broadsheet conveys local, regional and international news regarding politics,business,finance,science,technology,education ,health, society ,culture,arts,fashion,sport,entertainment and much more capturing young readers’ interest as well as the elderly.Daily - Private – AL Watan:A Private Daily newspaper which handles the Political news, social, education, and cases in Syria, such as:
Arabic and international news
Information and communications
Banks, Petrol and tourism.
It targets mostly businessmen A &B classes and reach to most of them F.O.C other copies are sold in the market for the public.
Language: Arabic
Circulation: 10000.
Weeklies-Private:
AL DALEEL NEWSPAPER
Buy & sell weekly newspaper. Its type is the first in Syria, which was very well received by the consumers & the advertisers. The publication is distributed freely through door to door service, and its 200000 copies are fully distributed in Damascus and suburbs only.
Language Arabic
Frequency Weekly – Saturdays
Circulation 200000
Description Buy & sell / Private
Copy date 3 days in advance
Material CD or one positive film 90 LPI ( the sensitive side of the film should be from the bottom).
Screen ruling: 100 line/inch
Size First page & middle 30 cm. X 6 col.
Internal page 35 cm. X 6 col.
Column size 4 cm.

AL IQTISADIYA NEWSPAPER

It handles the Economic Analysis's and cases in Syria namely:
- 8 pages for local news
- 2 pages for Arabic and International news
- 2 pages for studies and researches
- 2 pages for informatics and communications
- 2 pages for banks
- 2 pages for Petrol
- 2 pages for tourism
Language Arabic
Frequency Weekly – Sundays
Circulation 35000
Description Economical , Ads are published in full color
Copy date 3 days in advance Material CD (Mac and PC formats)
Size 35 cm. X 6 col. Column size 4 cm. AL IQTISADIYA NEWSPAPER A Private weekly newspaper which handles the

- Economic analysis and cases in Syria, such as:
- Local news
- Arabic and international news
- Studies and researches
- Information and communications
- Banks, Petrol and tourism.
- It targets mostly businessmen A &B classes and reach to most of them F.OC other copies are sold in the market for the public.
- Language: Arabic
- Circulation: 50000.
- Note, distributed in flight with Syrian Air LinesAL Wassela NEWSPAPERA weekly private newspaper ( sell and buy & classified ads.) well distributed free of charge to all Syrian cities.
It targets all classes and basically delivered to VIP’s in special envelops.
Circulation:
Dam.: 200000 copies
Alp : 200000 copies
Latakia & Tartous : 100000
Homs : 100000
Other cities : VIPs only
Size 1/4 page 17 x 13.5 width

A satirical newspaper which handle the Syrian cases in a critical style :Language Arabic
Frequency Weekly – Saturday
Circulation
Description Criticism , Ads are published in B/W & color
Copy date 3 days in advance
Material CD
Size 35 cm. X 8 col.
Column size 3 cm.
Bourses & Markets NP.
Weekly newspaper tackles political and economic,
commerce news, and captures all improvements
and decisions related to the Syrian economy and
markets in addition to report on Arab markets
developments distributed to all government
sections and businessmen plus all embassies, and VIPs
It is distributed to all Syrian cities,
Circulation : 6500 copies.
Reader profile:
Businessmen, public sector, traders and industrialists.
Class: A-B
Newspapers in Aleppo, Homs, Hamah, Lattakia:
Al Jamaheer, Al Oourouba, Al Fidaa, Al Wahda (Daily newspapers published in Arabic)
Magazines
- There are many specialized magazines in Syria with a considerable readership rates and circulation.
- The concentration is more towards the Pan Arab magazines that consist of different topics, with special interests for readers (Social, Political, sports, starts, fashion, Education) and reasonable Pan Arab coverage.
- The Pan Arab magazines are very selective at the store shops, but not with a high circulation comparing to the population of Syria.
Weekliesl The only Syrian weekly magazine that appeared in the media survey with reasonable readership rate was Star.
Monthlies
LLayalina and Ayam Al Osra,What’s on,Al Iqtissad,AL Mal

Weekly Newspapers and Magazines:

AL Kifah Al Arabi, Kifah Al A’amal, Nidal Al Fallaheen, Al Maseera, Al Osboo Al Adabi, Al Mawkef Al Riadi, Al Etihad, Al Ryadiyah, Al Malaaeb, Al Iqtisadiya, Star, Al Waseela (Damascus, Aleppo, Homs, Lattakia, Al Jazeera) and Al Daleel ( Damascus, Aleppo, Provinces).
All the mentioned weekly newspapers are published in Arabic
Star:

- Its a weekly, paparazzi magazine, which includes Arabs and
- foreign celebrities' and their latest news including interviews
- with the greatest Arab celebrities' lives. Star is a unique magazine
- in which it found a great popularity and a huge distribution of 25000
- copies freely distribution in Damascus & Aleppo in addition to an enormous
- amount of subscribers reading star in a weekly base.  readership: Age 15 to 35 ( 70%)
- Size: full page 20.5 x27.5 highest.

Magazines: (Monthly)

Layalina: ( Social & Artistic, Published only in Damascus)
• A very popular social magazine, which tackle
• different social issues and covers most of the
• social occasions: weddings, parties, birthdays,
• invitations and interviews with famous people in different fields.
• Youth people are good target and readers of this Mgz.
• It is distributed for VIP’s F.O.C
• Circulation: 50000
• Size full page: 30.6 h x 23.3 width
• readership: Age 20 to 45 ( 70%)
What's on:
• A free monthly magazine geared to publicize,inform,and
• service readers of the cultural, historical, and recreational
• events occurring in Syria. Its cover a wide range of topics
• divided into the following sectors tourism,dining,shopping,health.
• Circulation:45000 free copies disrupted in Damascus& Aleppo to A,A+.
• Note, distributed in flight with Syrian Air Lines

Al Mal:
• Al Mal Magz. Circulation 10000:
• Al Mal monthly economic magazine, tackles economic and constructions topics.puplished in English and Arabic language
• Al Bayan: (Economic)
• Ayam Al Ousra: (Social Magazine)
Circulation for Syria: 20000 copies/month
Total Pan Arab Circulation: 62000 copies
Free Zone (Free copies): 10000 copies
5 star hotels (Free copies): 1500 copies
An Arabic Comprehensive Social magazine that is printed in Beirut since 1.5 years, but initially targeting Syria. This magazine deals with families’ topics concentrating more about the needs of women and wives houses who are the main target in the family. Secondly, Syrian social events and pleasure resorts as well as the art topics, stars.. etc.Its pages contains the following topics:
Fashion and Designs
Beauty Care section
Social life
Agriculture and Art
Health and fitness
Various & Private subjects
Internet
Reports with well known people
List of the Free Zone prices in SyriaPS.: A considerable No. of Ayam Al Osra copies are continuously distributed to the passengers by the Int’l Airlines Companies as well as the tourism, marketing and trade offices.

Tabibouka: (Medical Magazine