welcome
to
About MAG
Welcome to MAG International. Since 1994, we have worked with customers offering them advantaged services and results in the areas of media buying, medial planning and solutions to optimize media spending and overall effectiveness.
Our direct access to all media channels in the region provide us with a unique position to offer our clients with cost effective media solution matching our customers’ business objectives with optimized and well executed media plans.
Our
Mission
Our client is supreme and our top priority. We are committed to providing unmatched service and quality. This is a result of our service and quality mindset as well as an intimate understanding of our client needs and local market insights and experience. We do well when our clients succeed.
Our
Values
We act with Integrity.
The truth will come out….our clients' interests come first, we cherish diverse point of views.
We work with decisiveness and dedication.
We get it done on or ahead of schedule.
We are passionate about what we do.
What
we do
The world of media grows more complex every day, and the body of knowledge that marketing professionals need can be daunting. We help companies grow faster and more cost effectively than traditional ad agencies. Several factors make this possible, including our fully integrated structure, leading edge experience, proven expertise, value driven price points and faster turnaround. Aside from these features, our ability to help clients achieve their marketing goals with uncommon speed and efficiency stems from how we view the marketing paradigm. We come from the perspective that to grow and succeed in today's ultra-cluttered business environment, you must do an excellent job at strategizing, leveraging and synchronizing every communications opportunity. This is why MAG focuses on providing clients with powerful, fully integrated solutions that draw upon the full gamut of marketing disciplines.
Our Services
Strategy, Research and Planning
To make your advertising investment innovative, effective, efficient and accountable, we :
  • Immerse ourselves in your business to fully understand your challenges and business objectives.
  • Agree upon clear, obtainable, measurable advertising objectives.
  • Conduct research with actionable results - or use existing research - to determine the best ways to meet those objectives.
  • Identify the strategic implications for each element of the advertising plan to leverage the explosion of new consumer connection opportunities.
  • Develop integrated plans that incorporate the most effective means of connecting with your best prospects.
  • Prioritize and do a good job in the primary channels first, before adding elements to the plan.
  • Include both “traditional” and “non-traditional” elements, and promotional and positioning elements, to stretch the investment even further.
Media
Planning and consulting
Our team of media experts has answers to all your questions. When it comes to maximizing return on investment for advertisement you can always count on us. Using research tools, unbiased surveys, yearly market scans, and more we produce meticulously planned media mixes that are guaranteed to have an impact on target audiences.
Each media plan is keenly produced to suit our client’s specific objectives and make the most out of his limited budget. Whether its producing a full scale media plan or just giving media advice, we give you results.
Media
Solutions
We are dedicated to offering the lowest rate cards and advertising expenses. Millions of dollars can be spent on advertisement; it is not the issue of spending massive budgets on media. It is the issue of breaking even and becoming profitable after spending this budget. Should a company expect increased revenue or even a positive return on investment after spending millions of dollars in advertisements, first it must know how to spend this advertisement budget effectively.
Promotion is fundamental to the marketing mix of products and services; we as a media buying unit will orchestrate an effective media campaign that fits your limited budget in order for you to have a successful marketing campaign and a competitive edge over your domestic and international competitors.
We have versatile media options to help you convey your message. From the daily newspapers and street flyers to the World Wide Web to satellite television, we will get your message to more potential customers than ever. Take a look at our media solutions and see how we may help you.
Media
buying units
We come up with the most preferable media agreements for your business and identify areas for improvement media
  • Newspapers :
  • A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly. Recent developments are posing major challenges to the business model of many newspapers. Paid circulation is declining in most countries, and advertising revenue, which makes up the bulk of most newspapers' income, is shifting from print to online, resulting in a general decline in newspaper profits. This has led to some predictions that newspapers' role in society will shrink or even disappear, although historically, new media technologies such as radio and television never supplanted print media.
  • Magazines :
  • A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers, or both.
    Magazine publication schedules can vary wildly. Typically, magazines which focus primarily on current events, such as Newsweek or Entertainment Weekly, are published weekly or biweekly. Magazines with a focus on specific interests, such as Life Positive and Cat Fancy, may be published less frequently, such as monthly, bimonthly or quarterly. The magazine will usually have a date on the cover which often times is later than the date it is actually published. They are often printed in color on coated paper, and are bound with a soft cover.
  • Radio Station :
  • A radio station is an audio (sound) broadcasting service, traditionally broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to an antenna and a thus to a receiving device. Stations can be linked in radio networks to broadcast common programming, either in syndication or simulcast or both.
    The earliest radio stations were simply radio telegraph systems and did not carry audio.
  • Commercial Broadcasting :
  • Is the practice of broadcasting for profit. This is normally achieved by interrupting normal programming to air advertisements, also commonly called "commercials" in this context.
    Advertisers pay a certain amount of money to air their commercials, usually based upon the popularity or ratings of a station or network. This effectively makes commercial broadcasters more answerable to advertisers than the public.
  • T.V Stations :
  • Television was developed by the combined efforts of several inventors. The final device, the television (or TV set), relies on the human eye to integrate the result into a coherent image.
    Getting TV programming shown to the public can happen in many different ways. After production the next step is to market and deliver the product to whatever markets are open to using it. Most commercials are produced by an outside advertising agency and airtime is purchased from a Media Agency or direct from the TV channel or network. Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. The effect of television advertisements upon the viewing public has been so successful and so pervasive that it is considered impossible.
  • Mobile (SMS):
  • is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging.
Media
Monitoring
With media monitoring MAG provides clients with documentations, analysis, or copies of media content of interest to the clients
  • Photo shooting (Outdoor media)
  • Press
  • Radio Stations
  • TV Stations
  • Mobile (SMS)
  • Internet
Our Clients